A WEEK AFTER Take-Two announced that GTA IV had broken launch day records, the Guinness Book of World Records confirmed. According to Guinness, Grand Theft Auto
IV sold an impressive 3.6 million units in its fi rst 24 hours, totaling a record-setting
US$310 million in gross sales. The fi gures easily push the Rockstar game above all other entertainment record holders, including Halo 3 with $170 million in day one sales, Spiderman 3 with $60 million, and Harry Potter & The Deathly Hallows at $220 million.“The record establishes GTA IV as the most profi table entertainment release of all-time, far surpassing other video game,film and book releases,” said Guinness.
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